TokenWars Whitepaper
  • Introduction
    • Impact and New Use-Case in Crypto
    • Market overview, size and emerging trends
    • Sustainable Project Growth
  • Token Wars Platform
    • Life cycle of a battling token
    • Flow of the game
    • Fundamentals
      • Fees, percentages, points
    • What is a point at token battle
    • Stakes to Initialise a token for battle
    • Risk, Loss And Reward Calculation
    • Token Battles and Rewards
  • Stake Boosting Dynamics
  • Token Utility
  • Marketing Strategy, Community Engagement and Roadmap
    • In-Depth Marketing Overview
      • Target Audiences
      • Foundation & Awareness Phase: Setting the Stage
      • Engagement & Community Building Phase: Nurturing a Thriving Ecosystem
      • Expansion & Partnerships Phase: Extending Reach
      • Consolidation & Growth Phase: Refining and Energizing
      • Battles-Specific Marketing Initiatives: Amplifying Engagement
    • Comprehensive Marketing Roadmap
  • Product Development Roadmap
    • Scope 1 - Single Chain (EVM)
    • Scope 2 - Multi Chain (EVM)
    • Scope 3 - Multi Chain
    • Scope 4 - Decentralised
  • Implementation and Technicals
    • Technologies Used
    • Targeted Chains and wallets
    • Smart Contracts
    • Security
  • Tokenomics
  • Important links
  • Disclaimer
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Marketing Strategy, Community Engagement and Roadmap

PreviousToken UtilityNextIn-Depth Marketing Overview

Last updated 1 year ago

  • for TokenWars, a crypto-gaming platform. It focuses on building brand awareness, fostering a thriving community, expanding partnerships, and driving continuous user engagement through battles, events, and rewards.

  • for TokenWars, a crypto-gaming platform, outlines strategies across five phases. It details building awareness through social media, influencers, and pre-sale campaigns, followed by fostering a community with tiered rewards, referrals, and battle streams. Further phases focus on expanding with DeFi/GameFi/SocialFi partnerships and targeted advertising, then on growth through performance analysis, updates, and community events. Finally, ongoing initiatives like regular battles, championships, and collaborations will keep users engaged and attract new players.

Five-part marketing strategy
This comprehensive marketing roadmap