TokenWars Whitepaper
  • Introduction
    • Impact and New Use-Case in Crypto
    • Market overview, size and emerging trends
    • Sustainable Project Growth
  • Token Wars Platform
    • Life cycle of a battling token
    • Flow of the game
    • Fundamentals
      • Fees, percentages, points
    • What is a point at token battle
    • Stakes to Initialise a token for battle
    • Risk, Loss And Reward Calculation
    • Token Battles and Rewards
  • Stake Boosting Dynamics
  • Token Utility
  • Marketing Strategy, Community Engagement and Roadmap
    • In-Depth Marketing Overview
      • Target Audiences
      • Foundation & Awareness Phase: Setting the Stage
      • Engagement & Community Building Phase: Nurturing a Thriving Ecosystem
      • Expansion & Partnerships Phase: Extending Reach
      • Consolidation & Growth Phase: Refining and Energizing
      • Battles-Specific Marketing Initiatives: Amplifying Engagement
    • Comprehensive Marketing Roadmap
  • Product Development Roadmap
    • Scope 1 - Single Chain (EVM)
    • Scope 2 - Multi Chain (EVM)
    • Scope 3 - Multi Chain
    • Scope 4 - Decentralised
  • Implementation and Technicals
    • Technologies Used
    • Targeted Chains and wallets
    • Smart Contracts
    • Security
  • Tokenomics
  • Important links
  • Disclaimer
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  1. Marketing Strategy, Community Engagement and Roadmap

In-Depth Marketing Overview

PreviousMarketing Strategy, Community Engagement and RoadmapNextTarget Audiences

Last updated 1 year ago

The marketing strategy for TokenWars (a crypto-gaming platform) covers five phases targeting different goals:

  1. : Introduce TokenWars to the crypto and gaming communities, highlighting its advantages.

  2. Grow the TokenWars community, encourage participation, and gather feedback through beta testing.

  3. Increase TokenWars' reach through partnerships with other crypto and DeFi projects, boosting the $TKW token's utility.

  4. : Refine marketing strategies based on data and feedback, re-engage existing users with new features, and celebrate community milestones.

  5. : Drive ongoing community engagement through regular battles, special events, and annual tournaments with significant rewards and media coverage.

It details tactics for each phase, including social media campaigns, influencer partnerships, tiered reward systems, referral programs, virtual events, strategic collaborations, targeted advertising, and community celebrations.

Foundation & Awareness
Engagement & Community Building:
Expansion & Partnerships:
Consolidation & Growth
Battles-Specific Marketing