TokenWars Whitepaper
  • Introduction
    • Impact and New Use-Case in Crypto
    • Market overview, size and emerging trends
    • Sustainable Project Growth
  • Token Wars Platform
    • Life cycle of a battling token
    • Flow of the game
    • Fundamentals
      • Fees, percentages, points
    • What is a point at token battle
    • Stakes to Initialise a token for battle
    • Risk, Loss And Reward Calculation
    • Token Battles and Rewards
  • Stake Boosting Dynamics
  • Token Utility
  • Marketing Strategy, Community Engagement and Roadmap
    • In-Depth Marketing Overview
      • Target Audiences
      • Foundation & Awareness Phase: Setting the Stage
      • Engagement & Community Building Phase: Nurturing a Thriving Ecosystem
      • Expansion & Partnerships Phase: Extending Reach
      • Consolidation & Growth Phase: Refining and Energizing
      • Battles-Specific Marketing Initiatives: Amplifying Engagement
    • Comprehensive Marketing Roadmap
  • Product Development Roadmap
    • Scope 1 - Single Chain (EVM)
    • Scope 2 - Multi Chain (EVM)
    • Scope 3 - Multi Chain
    • Scope 4 - Decentralised
  • Implementation and Technicals
    • Technologies Used
    • Targeted Chains and wallets
    • Smart Contracts
    • Security
  • Tokenomics
  • Important links
  • Disclaimer
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  1. Marketing Strategy, Community Engagement and Roadmap

Comprehensive Marketing Roadmap

Foundation & Awareness:

  • Initiate an aggressive social media campaign across multiple platforms.

  • Begin influencer collaborations and content creation efforts.

  • Launch the token pre-sale with detailed marketing campaigns.

Community Building:

  • Implement the tiered rewards system to incentivize deeper engagement.

  • Start the referral and ambassador programs to drive community expansion.

  • Organise regular battle streams for ongoing engagement.

Expansion:

  • Establish strategic partnerships within the GameFi and DeFi ecosystems.

  • Introduce staking pools with exclusive rewards to boost token utility.

  • Launch targeted advertising campaigns to extend TokenWars' reach.

Growth:

  • Conduct a detailed performance review and strategically adjust marketing efforts.

  • Announce and promote major updates or expansions to re-engage the community.

  • Host end-of-year community events to celebrate milestones and foster engagement.

Ongoing Initiatives:

  • Maintain a robust schedule of battles and competitions to ensure continuous engagement.

  • Promote the TokenWars Championship and Community Cups to foster a competitive spirit.

  • Celebrate anniversary battles and collaborate on special events to maintain interest and attract new players.

Enhanced Battles Marketing:

  • Amplify the marketing of weekly and monthly battles, championship series, and community-driven cups through strategic social media campaigns, influencer collaborations, and targeted advertising.

  • Leverage special events, collaborations, and the global tournament as flagship occasions to draw significant attention, participation, and coverage, reinforcing TokenWars' position as a premier crypto-gaming platform.

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Last updated 1 year ago